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Transformation through immersion

Consumer learnings from this work have been integrated into new communications in local markets, they have supported changes in concepts, and the positioning of new projects. GSK now has a much stronger future pipeline for new generation innovation.

Catalogue: Congress 2018
Authors: Nick Leon, Mark Manning
September 23, 2018
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Citation

Leon and Manning (2018a, September 23). Transformation through immersion . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/transformation-through-immersion-